Just two decades ago, if you had to buy something, local shops and stores were the only options available. But now, you can buy the majority of products and services online without leaving your couch. Some businesses embraced E-Business early on, whereas some are still struggling to make this transition. For sure, this online shopping thing has become an inseparable part of many people’s lives. And if you want to target that specific demographic, you must have an E-Business.
If you are considering starting a new E-Business or transitioning your well-established business to an online business, then this post is all about you. Since you are considering the E-Business because of its higher potential, we’d say you are off to a good start already.
Check out the benefits as well as drawbacks listed below about the E-Businesses to make an informed decision in the end. Let’s straight dive into it then.
👍 Advantages of E-Business
Here are some pros of E-Business:
1. Incredible Scalability
With offline business, you have limited customers, and if you want to scale your business, then it’ll cost you way higher compared to an online business. Not just that, when scaling offline, you won’t have an estimate of demand in the market. But with E-business, it is the direct opposite. If you have an E-business then you can scale it when the demand rises. And compared to offline scalability, with the online business, you’d be able to scale it up much easier and faster. Among all the other advantages or positives of online business, scalability is the prime and major one.
2. Product/Service Targeting
When running an E-business, you can come up with new product or service ideas as per the demand in the market. Not just that, if you already have a fan base online, you can target specific products to specific people that solve some kind of problem. Nowadays, you can also take advantage of marketing techniques/methods, where social media platforms allow you to promote or show your product to the people who are highly likely to purchase it. This way you can bring new customers to your online shop or store from other online sources. In our opinion, this thing also makes a huge difference, since you can start seeing success with your online business quite fast compared to an offline business which would require a lot of time to establish in the market.
3. Worldwide Reach
There are many online businesses that specifically target tier 1 countries for the sales of their product and services. This way, they can have better profit margins, even after spending on advertising or marketing. However, even without advertising, an online business has huge potential to gain reach among customers worldwide. Sometimes it happens when customers search for a specific product, and that product isn’t available in their city, therefore, they look for it online. And as an online business owner, you can take advantage of this specific behavior of customers, not just for profit, but to provide a genuine solution to their problems.
4. Save Time And Cost
Offline business requires a lot of input as well as financial investments. This creates a higher barrier of entry for someone who either doesn’t have enough time or doesn’t have enough money to spend. On the other hand, when setting up an E-Business, you don’t need to invest most of your capital, and the same goes for time investment as well. Once an online business is set up, the whole thing can be automated, you’d just need to manage things, handle customer service, and ship out the products.
5. Better Profit Margin
It could be that some product in your country is way cheaper, but if you were to buy that same product in tier 1 countries, it’d cost you way too much. And if you have a business mindset, you can take advantage of this fact. Not just in this scenario, but online businesses, in general, have a better profit margin compared to offline businesses.
6. Always Open For Customers
One thing that the majority of offline businesses lack is 24/7 availability. With an online business, a customer can come to your online store at midnight, browse products, and can buy something while you sleep. It is way too convenient for the customers as well as for the business owner.
👎 Disadvantages of E-Business
Here are some cons of E-Business:
1. Return/Refund Frauds
Many people take advantage of small online businesses, where they order something, use it, and then return the product saying that they either don’t like the product or there was something wrong with it. It is pretty common, however, some people take it one level up, where they claim that they didn’t actually receive any product. And these things can be a real headache as well as disappointing for you. That’s why we suggest always keeping your return/refund policy strict to avoid such frauds.
Suppose you came up with a product idea that solves a specific problem for customers. In that case, there are higher chances it will attract a lot of customers. And if some opportunity seeker sees your product, then they may try to replicate your product and sell it online. This is the most prominent disadvantage of online businesses since it has the potential to ruin your reputation and your profit margins may dip a lot.
3. Technical Difficulties
If you are not a tech-savvy person, then you’d definitely have difficulties running an online business. Sometimes little technical difficulties in your online store can become a big headache real soon. That’s why you should first learn about basic things like websites, CRMs, online advertising, shipment tracking, delivering notifications to customers, collecting valuable data from customers, etc. Usually, people get used to all these things over time, but it is better to have knowledge about such topics to some extent.
E-Business Frequently Asked Questions
Q1. Is Any Business That Exists Online Can Be Referred To As E-Business?
Ans: E-business refers to businesses that use the internet for their daily operations such as selling goods and services, marketing, and customer support. So even if you have a physical store, but you also sell online, that makes you an e-business too!
Q2. What Are The Main Components Of An E-Business Model?
Ans: Building an e-business is like building a house, you need a solid foundation. The main components include a website that’s easy to use and provides a great experience for your customers. A secure payment system is also important for customers to feel confident when making purchases. And finally, you need a way to get your products to your customers, whether it’s through shipping or digital delivery.
Q3. What An E-Business Should Do To Acquire More Customers Through The Internet?
Ans: Attracting customers online can be a challenge, but with the right approach, you’ll be a pro in no time! To get more customers, focus on providing an amazing website experience, offer competitive prices, and use digital marketing to reach your target audience. Also, don’t forget to build a positive reputation by providing excellent customer service and asking happy customers to leave reviews.
Q4. Are There Any Security Concerns While Running An E-Business?
Ans: Running an e-business is exciting, but it’s important to be mindful of potential security concerns. You need to protect sensitive customer information and ensure secure transactions, just like a security guard protecting a bank. To do this, use secure servers and encryption, and stay up-to-date on the latest security best practices. Always remember, happy and secure customers are the key to a successful e-business!
So what do you think? Does an E-Business or online business seem a good option to you compared to offline businesses? Well, we have tried our best to put all possible and considerable advantages and disadvantages of E-business in front of you, so you can come to an informed decision on your own.