ET Money and Groww are popular Indian fintech platforms offering digital financial services. ET Money provides investment, insurance, and loan services, while Groww focuses on investments and wealth management. Both platforms offer user-friendly interfaces, making it easy for Indians to manage their finances and invest in mutual funds, stocks, and more. They’re known for their simplicity and accessibility, catering to a wide range of users, from beginners to experienced investors. With robust security measures and transparent processes, they’re gaining popularity among Indians looking to grow their wealth and achieve financial goals. Both platforms are widely used and trusted.
- ET Money: Founded in 2015 (originally Smartspends), ET Money is a fintech wealth-tech platform with ties to the Economic Times and now owned by 360 ONE WAM. It supports mutual funds, NPS, insurance, loans, fixed deposits, credit score tracking, and basic investments in stocks.
- Groww: Launched in 2016, Groww began as a direct mutual fund app and expanded to include stocks, F&O, ETFs, IPOs, digital gold, US equities, and more. It has become one of India’s most popular investment platforms.
Key Features & Offerings
| Feature | ET Money | Groww |
| Core Products | Mutual funds, NPS, insurance, FDs, loans, credit score, fixed deposits | Mutual funds, stocks, F&O, ETFs, IPOs, digital gold, US equities |
| Interface & Usability | Clean and functional, targeted at overall wealth management | Ultra-slick, mobile-first platform with minimalist design |
| Advisory & Planning | Tools like “Know Yourself” investor profiling, portfolio health check | Basic educational content; lacks deep advisory or goal planning |
| Account Opening & Costs | Zero AMC, zero account charges | Zero AMC and account charges |
| Unique Strengths | Comprehensive financial services in one app, NPS, insurance tracking, credit score | US stock investing, IPO access, modern interface, digital gold |
| Mutual Fund Tools | Advanced comparison tools, portfolio health trackers | Deep mutual fund screener, performance charts, risk profiles |
| Target User Base | Goal-based investors, those wanting a full wealth ecosystem | Young DIY investors, global diversification seekers |
Advantages of Each Platform
Why Choose ET Money
- One-Stop Financial App – Supports investments, insurance, credit score tracking, FD investments, loans, and NPS under one roof.
- Goal-Based and Analytics Tools – Offers investor profiling, SIP planning, and portfolio health checks.
- Commission-Free Direct Mutual Funds – No extra expense for investing in mutual funds.
- Backed by Trustworthy Institutions – Founded by the Times Group and now part of 360 ONE WAM, giving strong brand credibility
Why Choose Groww
- Simplicity & Intuitive Design – Known for clean UX that’s beginner-friendly.
- Comprehensive Investment Products – Includes US equities, digital gold, IPOs, and F&O alongside mutual funds.
- Advanced Screens & Tools – Allows mutual fund comparisons, detailed fund metrics, and performance analytics.
- Strong Market Presence – Winner of “Best Investment App India” award (Sensor Tower, 2024); over 13 million active users as of 2025
Limitations to Consider
ET Money’s Drawbacks
- Limited Equity Trading Features – Lacks comprehensive offerings in F&O, US stocks, and advanced charting.
- No Advanced Trading Tools – Not suited for active traders seeking technical analysis.
Groww’s Drawbacks
- Less Comprehensive Financial Services – No NPS, insurance, loans, or detailed credit tracking.
- No In-depth Goal Planning or Advisory – Focuses more on investing, less on broader financial planning.
- Support Delays – Users occasionally report slow customer service responses.
Summary & Who Should Choose What
Choose ET Money if you’re:
- Seeking a holistic financial ecosystem—combining investments, retirement plans, insurance, and credit tools.
- Focusing on goal-based investing with analytics and portfolio insights.
- Preferring advisory compared to pure investing tools.
Choose Groww if you’re:
- A first-time or tech-savvy investor looking for a sleek, easy-to-use platform.
- Interested in trading, global stocks, IPOs, and broader investment products.
- Prioritizing a modern interface and strong investment tools above comprehensive financial services.
Final Verdict: Which Is Better?
- For comprehensive financial health management → ET Money offers broader services beyond just investing.
- For investing ease and variety → Groww leads with its sharp UX and diverse investment offerings.
